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The William Benton Museum of Art
Brand & Social Media Guideline (2022)
Adobe Photoshop, Adobe InDesign
The Brand Identity for the William Benton Museum of Art is designed to clearly and consistently articulate the institution’s mission, values, and persona through its visual and written expressions, including those posted to social media. Familiarize yourself with the Brand Identity guidelines before undertaking any communications on the WBMA’s behalf. Consistent implementation of Brand Identity is the essential first step in helping the audiences that you wish to reach build a clear, meaningful sense of the WBMA as a unique, personable entity.
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